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Ban on Spring Breakers? Not This Year.

February 26, 2009

SPRING break is back. After years of shunning the traditional college crowd in favor of a more affluent, tamer clientele, hotels and resort destinations are once again rolling out the welcome mat for party-hearty students.

The Pro Family Spring Break Coalition of Panama City Beach, Fla., which in 2007 put out a press release about its efforts to “fight back against college spring break,” has disbanded, though the businesses that made up the group still actively market to families. For the second year in a row the city has teamed up with mtvU, MTV’s college network, with two weeks of live performances and undulating student crowds from March 8 to 21.

Read more on The NY Times here …


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